Zapp appoints new Marketing Director

Zapp today announced that has appointed former P&G director Adriana Ionescu as its Marketing Director.

Adriana Ionescu was formerly Associate Marketing Director at P&G, where in different assignments she was in charge of the Head&Shoulders, Pantene, Wash&Go, Always, Pampers, Camay, Wella and Londa brands in eight Balkan markets.

She joined Zapp in the past few weeks taking over the responsibilities from Arda Arkun, Head of Business Development, who for a period of 6 months assumed an expanded role by taking on also some of the tasks normally performed by Marketing Director. Arda Arkun remain Head of Business Development.

"When we started the recruitment process eight months ago we knew we were looking for someone with an extensive marketing experience, good knowledge of the local market and a proven track record in achieving beyond expectations and in this respect Adriana fitted the profile perfectly." said Chris Bataillard, CEO of Zapp.

Ionescu will be responsible for all marketing activities at Zapp, including product development and customer propositions, market research and brand communication. She will also be in charge of developing the full commercial offer for our 3G services and the voice pre paid offer.

"Adriana brings to our business over 10 years of experience in building brands in the FMCG sector and we believe in her ability to drive business growth through developing our brand and innovative plans. I am very confident that she is a great addition to the senior management team of Zapp."added Chris Bataillard.

"I've spent the last 13 years building strong brands and acquiring valuable knowledge in strategic business management, people management and marketing expertise in complex market such as Romania, Serbia, Bulgaria, Bosnia & Hertzegovina etc. I've left behind a complex portfolio of brands that are based on deep consumer understanding and operational mastery and my objective is to put the same passion and dedication into developing Zapp brand." said Adriana Ionescu, Marketing Director at Zapp.

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