QUALCOMM Announces Open Call for Submissions for BREW 2005 Developer Awards

Annual International Awards Showcase BREW Publisher and Developer Excellence and Innovation

QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, announced the open call for submissions for the BREW 2005 Developer Awards. BREW publishers and developers are encouraged to submit their top BREW applications by completing an online entry form and providing a demo of their application. The deadline for online nominations is March 11 and submission materials must be received by March 28. Finalists will be announced on the BREW 2005 Awards Web site on May 9, then winners will be revealed at the awards ceremony hosted during the BREW 2005 Conference, June 1-3, in San Diego.

"Every year, we are impressed with the creativity demonstrated by the BREW publisher and developer community. For 2005, we expect to see really cutting-edge content with more robust graphics and advanced multimedia as the deployment of high-speed 3G networks continue to grow worldwide," said Gina Lombardi, senior vice president of marketing and product management at QUALCOMM Internet Services. "The outcome is sure to be impressive, and the developer awards are here to put the spotlight on such innovation."

QUALCOMM has expanded the categories for the 2005 awards program to reflect the diversity of BREW applications available or on the horizon. New categories include:

  • Best Ringtone Application: Nominees are BREW applications that allow consumers to personalize their mobile phone ringers.
  • Most Innovative Use of Technology: Nominees are pre-commercial applications that exhibit a creative, unique and practical use of one or more technologies integrated on QUALCOMM's Mobile Station Modem (MSM) chipset solutions, including: 3D graphics, QSound's Q3D and QXpander technologies, Qtv and gpsOne? and/or the benefits of high-speed network capabilities such as CDMA2000? 1xEV-DO and WCDMA. This award is specifically designed to recognize technological innovation demonstrated by BREW applications that are not yet commercial.
  • People's Choice Award: This award was created to give conference attendees the opportunity to vote for their favorite application from the list of finalists across all categories. Submissions will not be accepted for this category.


Applications will also be considered in the following categories: Best Business Application, Best Location-Based Service Application, Best Communications Application, Best Information Application, Best Entertainment Application and Best Game Application. Entries will be evaluated by an anonymous panel of wireless industry experts from around the world. Using a "scorecard" system for each entry, judging will be based on the following criteria: ease of use, originality, cool factor, features and likelihood of success or (if commercial) shows evidence of success. With the exception of the People's Choice Award, three finalists per award category will be selected based on a points system.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 27 manufacturers have offered more than 150 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, Alaska Communications Systems, ALLTEL, Cellular One, Cellular South, Cricket Communications, MetroPCS, Midwest Wireless, NTELOS, Rural Cellular Corporation si US Cellular in the United States, Bermuda Digital Communications, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Iusacell in Mexico, VIBO in Taiwan, Tata in India, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Telefonica Moviles in Peru, Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon Dominicana, Verizon Wireless Puerto Rico, Pele-Phone in Israel and Zapp in Romania.

QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2004 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 26, 2004, and most recent Form 10-Q.

QUALCOMM, BREW, QXpander and gpsOne are registered trademarks of QUALCOMM Incorporated. Mobile Station Modem, MSM, Q3D and Qtv are trademarks of QUALCOMM Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the property of their respective owners.

QUALCOMM Contacts:
Bella Alabanza, QUALCOMM Internet Services
Phone: 1-858-651-4017
E-mail: bella@qualcomm.com
or
Emily Gin, Corporate Public Relations
Phone: 1-858-651-4084
E-mail: publicrelations@qualcomm.com
or
Bill Davidson, Investor Relations
Phone: 1-858-658-4813
E-mail: ir@qualcomm.com

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